SMX (Search Marketing Expo) West is going on right now. It’s basically a big convention, filled with the biggest names in the Search Engine world. There are conference sessions, an expo center, and lots of activities planned for guests. Check out the SMX website, and tell me this doesn’t look like a really cool event.
So what does this mean for you? Let me tell you. Events like this are a great way to keep an ear to the ground for the new and exciting developments in search engine marketing (SEM) and search engine optomization (SEO). And that is the part that matters to us writers. I’m sure you all know what SEO is, but just in case– It’s little “tricks” that writers and website owners can use to be noticed by search engines. Things like using keywords. Tricks is the wrong word. But you know what I mean.
Like me, you’re probably sitting at home during SMX West. Luckily for us, Outspoken Media’s Lisa Barone is there. And she is taking notes.
Lisa is liveblogging the whole event on the Outspoken Media blog. Not only is she blogging about her experiences, she is typing in all of the important information from the sessions she attends. And I recommend you all head over there to read it. A lot of it might not apply to our writing, but it will definitely apply to how we market our writing, and ourselves, online.
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Not directly related to SMX, I was listening to This Week in Tech, and they mentioned BackType – a search engine of comments across the internet. Interesting to put your own stuff into it, and see where people have mentioned you elsewhere on the net…